Services Marketing: Concepts; Strategies; & Cases (4th Edition)

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Book Description

The fourth edition (PDF) of Hoffman and Bateson's Services Marketing: Concepts, Strategies, and Cases investigates the application of services marketing as a competitive instrument from a point of view that is unusually comprehensive. The textbook investigates services marketing not just as a crucial emphasis for businesses that provide services, but also as a potential source of competitive advantage for businesses that advertise physical things. As a consequence of this, the real-world examples that are presented throughout the book feature a wide variety of businesses that are representative of a variety of industries both outside of and within the nine service economy supersectors: financial activities; education and health services; information; government; professional and business services; leisure and hospitality; transportation and utilities; wholesale and retail trade; and “other services.” In addition, some of the real-world examples come from industries that are not included in the nine service economy supersectors. This tried-and-true textbook is now in its fourth edition, and it draws on cutting-edge data to cover important current issues like business-to-business services, technology, and the global market. As a result, it provides college students with valuable insights and skills that will help them succeed in today's business environment. In addition, the textbook retains its well-known, reader-friendly style as well as the streamlined format that makes it suitable for use in courses of any kind that are organized according to either the semester or the quarter timetable.

P.S. In addition, we have the testbank for the fourth edition of Services Marketing: Concepts, Strategies, and Cases, as well as other resources for teachers. Get in touch with us if you wish to make a purchase.

P.P.S. In addition, we have a more recent version of this booklet available for download. Below is a list of items that are linked to Services Marketing: Concepts, Strategies, and Cases 5e.

Please take note that this sale only includes the fourth edition PDF of Services Marketing: Concepts, Strategies, and Cases. There are no access codes provided.