Marketing Strategy: Based on First Principles and Data Analytics

Specifications

Book Description

This is a brand new ebook on the marketing strategy that places an emphasis on the pursuit of solutions to four of the most significant marketing problems:

1.All customers differ

2. Every single customer is different.

3. All of the rivals take action

4. All of the available resources are cut back

This important new textbook takes a fresh, innovative, and thoroughly tried-and-true approach to marketing strategy, and it was designed with these four First Principles of Marketing as its organizing framework. It provides a framework for developing effective strategies to deal with a variety of marketing problems while incorporating data analytics into the process of decision making.

Written by some of the most respected names in the field of marketing strategy, Marketing Strategy: First Principles and Data Analytics (PDF) is the ideal companion for undergraduate, Executive MBA, and MBA students of marketing, as well as practicing executives who are interested in bringing a more systematic approach to the marketing strategy efforts of their respective companies.

PLEASE TAKE NOTE That the product comes with a PDF version of the ebook titled “Marketing Strategy: First Principles and Data Analytics.” There are no access codes contained within.