Specifications
| book-author | Dhruv Grewal , Michael Levy |
|---|---|
| file-type | |
| isbn10 | 1260717437 |
| isbn13 | 9781260717433 |
| language | English |
| pages | 736 |
| publisher | McGraw Hill |
Book Description
Marketing was created to teach today's social and digital students how it adds value and how companies keep and depend on value to build long-lasting relationships with customers.
The eighth version is the most thorough revision the authors have ever made. It covers both basic topics and new areas of marketing that are affecting it, like digital, social, and mobile marketing, marketing analytics, and how psychology affects how people act. For today's mobile and modern students and teachers, it's written in an interesting, highly visual style with lots of up-to-date examples.
With McGraw Hill Connect® with SmartBook® 2.0, our very reliable digital teaching and learning solution that includes learning science and award-winning flexible tools to help students do better, as well as a lot of resources for teachers and an author blog that is updated regularly.
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