Specifications
| book-author | Nilanjan Ray |
|---|---|
| publisher | IGI Global |
| file-type | |
| pages | 287 pages |
| language | English |
| isbn10 | 1522559930 |
| isbn13 | 9781522559931 |
Book Description
As a result of the advent of the digital age, consumers have transitioned from being passive receivers of marketing messages to being active suppliers of information about products via a variety of digital media. This shift has created a demand for businesses to effectively manage a consumer base that is both more creative and more diverse.
This collection of ground-breaking research on new avenues in general digital infrastructures, digital modern business infrastructures, financial aspects, and business automation of modern businesses is presented in the form of a PDF titled “Managing Diversity, Innovation, and Infrastructure in Digital Business.” This ebook is ideal for managers, business professionals, and undergraduate and postgraduate business students looking for current research on business in the digital environment. It features research on a variety of topics, including social media marketing, electronic word-of-mouth strategies, and digital communication.
PLEASE TAKE NOTE That the only thing that is included in the purchase is the PDF version of the booklet “Managing Diversity, Innovation, and Infrastructure in Digital Business.” There are no access codes contained within.
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