Specifications
book-author | Michael R. Solomon |
---|---|
file-type | |
isbn10 | 0136015964 |
isbn13 | 9780136015963 |
language | English |
pages | 723 |
publisher | Pearson |
Book Description
For consumer behavior classes at the undergraduate and graduate level. Solomon goes beyond the discussion of the reasons why people buy things and investigates the ways in which products, services, and consumption activities contribute to shaping people's social experiences.
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