Communication research; Asking questions, finding answers (5th Edition)

Specifications

Book Description

“Communication Research: Asking Questions, Finding Answers, 5th Edition” by Joann Keyton is likely a comprehensive textbook that provides an in-depth exploration of communication research methods. Here's a general description based on the typical content and approach of such textbooks:

Introduction to Communication Research: The book likely begins with an introduction to the field of communication research, highlighting the importance of research in understanding and improving communication processes.

The Research Process: Coverage of the research process, including defining research problems, formulating research questions, and developing hypotheses. This section may also introduce the concept of literature reviews.

Research Design: In-depth discussion of research design options, including qualitative, quantitative, and mixed methods approaches. The book may explore the strengths and limitations of each design and guide students in selecting the most appropriate approach for their research questions.

Sampling Methods: Exploration of sampling techniques used in communication research. This could include probability and non-probability sampling methods, and considerations for selecting samples that are representative and generalizable.

Data Collection Methods: Practical guidance on data collection methods commonly used in communication research. This may include surveys, interviews, content analysis, experiments, and observations. The book may also cover ethical considerations in data collection.

Data Analysis: Introduction to data analysis techniques, including both qualitative and quantitative methods. The book may cover statistical analysis, coding and thematic analysis, and other approaches to making sense of research data.

Interpreting and Presenting Findings: Discussion on how to interpret research findings and present them effectively. This could include writing research reports, creating visual representations of data, and communicating findings to different audiences.

Applied and Action Research: Exploration of applied and action research in the field of communication. The book may highlight how research can be used to address practical problems and contribute to positive social change.

Critical Approaches to Research: Consideration of critical perspectives in communication research, including feminist, cultural, and postmodern approaches. The book may discuss the importance of reflexivity and ethical considerations in critical research.

Case Studies and Examples: Inclusion of case studies and examples to illustrate key concepts and methodologies. The book may present real-world research projects and their outcomes.

Research Ethics: Dedicated coverage of research ethics, addressing the ethical considerations and responsibilities of communication researchers. This may include issues related to informed consent, confidentiality, and the responsible conduct of research.

Updates and Relevance: The 5th edition is likely to incorporate updates reflecting changes in research methods, emerging trends, and the evolving landscape of communication research.

Always refer to the specific edition of the book for the most accurate and detailed information. If the 5th edition has been released after my last update, you may want to check the publisher's website or reliable book retailers for the latest information and reviews.