Communication Matters (2nd Edition)

Specifications

Book Description

When it Comes to Communication:

Because excellent communicators are not born but rather developed.

Students get the knowledge and skills necessary to become great communicators by participating in the highly interactive program offered by Communication Matters. This program teaches students that our instincts are not as good as we believe they are. Students are challenged to think critically about why and how they communicate in the manner that they do, and the curriculum encourages them to question their assumptions, encourages them to move beyond their personal everyday communication experiences, and enables them to advance beyond their personal communication experiences.

Through the utilization of hands-on elements, the second edition of Connect for Communication Matters represents our global environment, which is becoming increasingly varied, dynamic, and digital. Students are encouraged to examine which options are likely to be beneficial and which are less likely to be effective through the use of an interactive eBook, a suite of student films for public speaking, and dynamic online activities. LearnSmart is an adaptive learning system developed by McGraw-Hill. It evaluates students' mastery of the material covered in the course and creates individualized study plans to ensure their success. The end consequence is that students are able to comprehend fundamental communication ideas, modify their communication behavior in a more effective manner, and actively apply those methods to all aspects of their lives.