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Brand Management; Co-Creating Meaningful Brands (1st Edition)

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Download Brand Management; Co-Creating Meaningful Brands (1st Edition) written by Michael Beverland in PDF format. This book is under the category Business & Economics - Sales & Marketing and bearing the isbn/isbn13 number 1473951976/9781473951976. You may reffer the table below for additional details of the book. We do NOT provide access codes, we provide eBooks ONLY. Instant access will be granted as soon as you complete the payment.

Specifications

book-author

Michael Beverland

file-type

PDF

isbn10

1473951976

isbn13

9781473951976

language

English

publisher

SAGE Publications


Book Description

“Brand Management: Co-creating Meaningful Brands” by Michael Beverland is a book that focuses on the principles and strategies of brand management, with an emphasis on the concept of co-creating meaningful brands. Here are some key features you might find in the 1st edition of the book:

  1. Co-Creation Concept: The book is likely to explore the idea of co-creating brands, emphasizing the collaborative process between companies and consumers in shaping brand meaning.
  2. Meaningful Brands: Michael Beverland may discuss the importance of brands being meaningful to consumers and how this meaning is developed and sustained over time.
  3. Strategic Brand Management: The book is expected to cover fundamental concepts and frameworks related to strategic brand management, including brand positioning, identity, and communication.
  4. Case Studies: Real-world case studies may be included to illustrate key principles and provide practical examples of successful brand management strategies.
  5. Consumer Behavior: Given the focus on co-creation, the book may delve into consumer behavior and the role of consumers in shaping and interpreting brand messages.
  6. Contemporary Brand Challenges: It may address contemporary challenges in brand management, such as the impact of social media, globalization, and changing consumer expectations.
  7. Brand Loyalty and Advocacy: Discussion on how brands can build and maintain loyalty, as well as encourage advocacy among consumers.
  8. Market Research and Insights: The importance of market research and insights in understanding consumer perceptions and behaviors related to brands.

 

book-author

Michael Beverland

file-type

PDF

isbn10

1473951976

isbn13

9781473951976

language

English

publisher

SAGE Publications

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