Above the Fold; Understanding the Principles of Successful Web Site Design (Revised Edition)

Specifications

Book Description

Above the Fold (PDF) is an ebook about the fundamentals of clear graphic communication within the context of Web design. The ebook has 3 sections; which follow the cycle of a typical Web project:

• • PLAN
    Section 1 focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.

• • DESIGN
    The 2nd section of Above the Fold (PDF) explores the enduring principles of designing and the nuances that are specific to the field of Web design.

• • OPTIMIZE
    Finally; we close the loop and discover ways to enable your client to maximize the investment they have made in their Web site with analytics and marketing.