Neoliberal Psychology – (International and Cultural Psychology)

Specifications

Book Description

This fascinating monograph, titled Neoliberal Psychology (PDF), establishes neoliberal psychology as an essential component of contemporary society. The author focuses on the content, form, and cultural settings of neoliberal psychology, and defines the elusive concept of neoliberal psychology. It asserts that neoliberalism influences individuals' sense of identity and self, as well as the concept of nationality, regardless of the country in which an individual was born. This assertion is based on a cross-cultural analysis that investigates the reality of neoliberal psychology in a globalized world. Neoliberal psychology is revealed in its most obvious features when macrocultural psychological theory is applied. These elements include sexuality, work-life balance, consumer behavior, and the commonly held conception of the happy life. While doing so, the author identifies significant socioeconomic inequities as well as other unfavorable characteristics of neoliberal society and discusses how these problems might be remedied.

The following are included in the coverage:

• The phenomena arranged according to the neoliberal class system.

• Observations on the mentality and social structure of neoliberal societies.

• A theoretical framework for the study of psychology that can help one understand neoliberal psychology.

• Neoliberalism as a political; cultural; ideological; economic framework.

• Emancipation of both the mind and the culture, as well as a macrocultural approach to psychological philosophy.

Neoliberal Psychology will be of general interest to a wide readership due to the fact that neoliberalism is the preponderant social system in the world today; and due to the fact that it commands both strong support and severe condemnation from a diverse range of interest groups. The psychological focus of the ebook offers a new window into neoliberalism that is more approachable than more technical analyses of the economics and politics of neoliberalism; it should appeal particularly to students and instructors of social science because of this.