Business Communication; Polishing Your Professional Presence (3rd Edition)

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Book Description

“Business Communication: Polishing Your Professional Presence, 3rd Edition” by Barbara G. Shwom and Lisa Gueldenzoph Snyder offers a comprehensive guide to mastering effective communication skills in professional settings. Here's an overview of what this edition covers:

1. Foundations of Business Communication: The book begins by establishing the foundations of effective business communication. It covers key concepts such as the communication process, audience analysis, and the importance of professionalism in written and oral communication. It also explores the role of technology and digital media in modern business communication.
2. Written Communication: Shwom and Snyder delve into various forms of written communication commonly used in business contexts. This includes email etiquette, professional correspondence, memos, letters, reports, and proposals. The book provides guidelines for crafting clear, concise, and persuasive written messages tailored to specific audiences and purposes.
3. Oral Communication: The text explores strategies for effective oral communication in professional settings. It covers techniques for delivering presentations, leading meetings, and participating in group discussions. It emphasizes the importance of verbal and nonverbal communication skills, including voice projection, body language, and active listening.
4. Interpersonal Communication: Shwom and Snyder examine the principles of interpersonal communication and relationship-building in business contexts. They discuss strategies for building rapport, resolving conflicts, and managing difficult conversations with colleagues, clients, and stakeholders. They also explore cultural differences and diversity issues that may impact interpersonal communication in global business environments.
5. Professional Presence: The book emphasizes the importance of cultivating a professional presence in all aspects of communication. It covers topics such as personal branding, professional image management, and ethical considerations in business communication. It also provides guidance on networking, social media usage, and etiquette in professional settings.
6. Digital Communication and Technology: Shwom and Snyder discuss the role of digital communication tools and technology in modern business communication. They explore best practices for using email, social media, video conferencing, and other digital platforms to enhance productivity, collaboration, and communication effectiveness. They also address cybersecurity and privacy concerns related to digital communication.
7. Career Development: The text includes practical advice and tips for advancing career goals through effective communication skills. It offers guidance on writing resumes, cover letters, and job applications, as well as preparing for interviews and networking opportunities. It also explores strategies for ongoing professional development and lifelong learning in the field of business communication.
8. Case Studies and Real-World Examples: Throughout the book, readers will find case studies, real-world examples, and interactive exercises designed to reinforce key concepts and facilitate practical application. These examples illustrate common communication challenges and best practices in various business contexts, allowing readers to hone their skills through hands-on learning experiences.

Overall, “Business Communication: Polishing Your Professional Presence, 3rd Edition” provides a comprehensive and practical guide to mastering communication skills essential for success in today's professional world. Whether used in academic settings or professional development programs, this edition serves as a valuable resource for students, educators, and professionals seeking to enhance their communication competencies and professional presence.