Marketing; The Core (6th Edition)

Specifications

Book Description

“Marketing: The Core (6th Edition): Your Gateway to Marketing Excellence”

“Marketing: The Core” has long been recognized as a versatile and comprehensive textbook that caters to the diverse needs of marketing professors and students alike. With a commitment to delivering exceptional content and innovative teaching resources, this 6th edition continues to stand out as a top choice for marketing educators.

Key Features:

Flexible Teaching Solutions: Recognizing the varying requirements of instructors, “Marketing: The Core” provides a range of options, from a solid textbook with essential supplements to a fully integrated digital program. Whether you prefer a traditional or technology-enhanced teaching approach, this book has you covered.

Real-World Decision Making: The core of this textbook lies in its emphasis on decision-making processes. Through extensive examples, cases, and videos featuring real individuals making genuine marketing decisions, students gain practical insights into the world of marketing, preparing them for the challenges of the industry.

Innovative Pedagogy: The author team's innovative pedagogical approach is the result of years of experience in various educational settings. Their expertise is evident in the book's content and structure, designed to engage students and facilitate active learning.

Engaging Writing Style: “Marketing: The Core” adopts an accessible and conversational writing style that captivates students, drawing them into the world of marketing through active learning techniques. The book makes complex concepts approachable and relatable.

Real-World Relevance: This edition vividly portrays businesses, marketing professionals, and entrepreneurs through cases, exercises, and testimonials. By showcasing real-world examples, it allows students to personalize their understanding of marketing and explore potential career interests.

Powerful Learning Tools: The book is complemented by a suite of powerful resources, including Connect, SmartBook, and regularly updated materials on the book's website (www.kerinmarketing.com). These tools enhance the learning experience, providing students with interactive opportunities to reinforce their knowledge.

“Marketing: The Core (6th Edition): Your Gateway to Marketing Excellence” is the go-to choice for instructors seeking a well-rounded and contemporary exploration of marketing concepts. Whether you are an educator aiming to provide students with a solid foundation in marketing or a student aspiring to excel in the marketing field, this textbook equips you with the insights, skills, and resources needed to thrive in the dynamic world of marketing.