Strategic Management: Text and Cases (10th Edition)

Specifications

Book Description

The tenth edition of Strategic Management: Text and Cases, which was created by authors Dess, McNamara, Eisner, and Lee, continues the textbook's legacy of being accessible to readers while also remaining rigorous. Its enticing writing style uses only the absolute minimum amount of jargon possible to ensure maximum readability. To illustrate how the curriculum applies to real-world situations and society issues such as environmental preservation, morality, globalization, entrepreneurship, and data analytics, it presents examples from management practice and societal topics. It strikes a mix between accessibility and rigor by drawing on the most recent research carried out by management researchers and the insights of executives.
They include three independent chapters on the topics of supporting entrepreneurship in established firms (Chapter 12), the role of intellectual assets in the production of value (Chapter 4), and entrepreneurial strategy and competitive dynamics (Chapter 8). This edition incorporates all of the text as well as the 38 cases.