Business Communication: Developing Leaders for a Networked World (4th Edition)

Specifications

Book Description

Students who want to have a successful career in today's workforce need to have substantial instruction in communication skills and fundamentals, in addition to experience in practical professional applications.

Peter Cardon applies his extensive and real-world experience in the business world to the principles, examples, and activities in this book. He does this to guarantee that the theories, concepts, and abilities that are most important are properly portrayed and engaged. The end result is a program that is geared toward students, speaks their language, and assists them in comprehending and applying skills related to corporate communication in both their personal and professional life.

Because one's ability to manage and function within professional connections, which are specific to the market, is essential to one's professional success, the first chapter of this text is devoted to developing one's credibility in this area. The text is then built upon a foundation of relationship-building tenets, including personal credibility, emotional intelligence, and listening skills, among others.

Students are taught, via the use of a case-based approach, how communication can contribute to the development of meaningful and fruitful relationships between professionals. Each chapter begins with a condensed business case, and then incorporates examples from the case throughout the chapter as well as into the model papers. This allows students to become engaged in the narrative that lies behind each business message.