Global Business Today (11th Edition)

Specifications

Book Description

The incorporation of cutting-edge research into the text, the use of up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory contributed to the success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion International Business, which is now in its 12th edition). Utilizing these characteristics as a foundation, our priorities for the eleventh edition have centered on the following areas: 1. Incorporate fresh understandings gained through conducting research. 2. Ensure that the text addresses all of the pertinent topics. 3. Ensure that the material contains up-to-date facts and examples, including those pertaining to current events. 4. Include fresh and thought-provoking opening and closing cases in the majority of the chapters. 5. Include value-added global EDGETM elements in each individual chapter. 6. Establish a connection between each chapter and a discussion of the managerial consequences. Each individual chapter in the book went through the process of having its content revised as a part of the larger revision process. All of the statistics have been brought up to date to include the most recent information that was available. Every chapter includes the Connect and global EDGETM features, which ensure that the most recent information is always accessible.